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The Salvation Army Jackson Corps has an annual fundraiser on Super Bowl Sunday featuring all you can eat soups donated by local restaurants and one-of-a-kind bowls made by local artists. Attendance had dropped off, so they needed a social media and rebranding push to generate excitment. I created a new logo and look for the event as well as a series of social media images to remind the public that funds raised would go directly to feeding hungry families in their community.